Search Engine Optimization (SEO), also sometimes referred to as Search Engine Marketing (SEM), is the advancing of your website through the ranks of the Search Engine Results Page (SERP), on Search Engines such as Google, Bing, and Yahoo, by increasing your website's authority. In order to improve, and then sustain your position, SEO must be carefully monitored and updated.
SEO is multifaceted but at its core, it is only comprised of two parts: Onsite SEO, and Offsite SEO. To be brief, Onsite SEO involves both Search Engine Crawlers and The User Experience - Or in other words, it must be easy to navigate whether person or robot. Offsite SEO is even more involved with seeking a steady flow of quality backlinks (emphasis on quality) and updating registrars with the most accurate information, leading to better Local SEO.
When seeking a company to manage your SEO campaign make sure they are experienced and use only honest practices while boosting your SEO. If a company uses non-whitehat methods such as buying backlinks, or a number of other similar methods your site could be banned from Search Engines completely. As time passes, Search Engines become smarter and smarter. It is important to select a company that keeps on top of things. If you're ready for more business, hen give us a call at (480) 648-4895 or email firstname.lastname@example.org.